Website Reviews  

Utility: The provision of listing other websites is very useful. The appearance of the connecting pages is impressive. In the home page and in other subsequent pages quality of text is good. The purpose of Internet Guide UK is very clear and the target group is apparent. Sections like “Recently added” or “Ozami recommends” will be very appealing and useful. Health and fitness section is nicely built. Scope for logging personal information and a menu driven tool indicating logical conclusion of a particular concern will be of much help. Artist dates and other such features should be more specifically dealt. What is the scope and function of the viewer needs to be more elaborated upon to make them more interesting and participative.

Design: The width of the pages is good and does not require the scrolling of the mouse in the horizontal direction. The depth of the site is high and the browser may need to be indicated the level of browsing. Captions supporting to the main heading e.g. your guide to the internet is not very prominently visible because of the colour combination. When in the subsequent pages how to establish link with the Home page should be clearly indicated. In the Celebrity section 7-8 steps are needed before downloading a particular photograph. The link with other websites like Velnet.com etc. is very useful. While browsing the site ability to mark the site as favorite is very convenient. The Site Map is included and provides a good insight to the different aspects of it. The provision of featured site and subsequent linkages are very useful. Ozami Shopping Blogs are a very useful tool. The provision of Archives is unique and adds colour to the site. Directory of see links is very modern and informative.

Content: It is easily readable. The name of the site and the items offered are logically linked with the name of the company. The write up at the “welcome” page needs to be more specific about the purpose of the site and the expectation from the viewer. Otherwise, the draft is crisp and lucid.

Navigation: The feel of consistency is more or less adequate across the site. The site is not too deep for some working fields which make it easy to navigate. The scroll of mouse is also not much. However, the basic navigation method may be detailed out more in the home and subsequent pages. The colour codes on links of the subsequent and previous pages can be easier to see against the back ground colour.

Content: The content of the Golf Equipment Store appears to be just acceptable clarity should be brought more for the purpose, uniqueness, and expectations from the user etc. The content should also have substantial amount of significant, interesting text and visual content for its target audience. The content can be printed which makes it useful. It is not clear whether the content is regularly updated and old items are archived. In the subsequent pages the content can be more detailed and specific to the project. The different sections, products and sources of the Online Golf Shop should be told more clearly. The concept of tracking the consignment is very useful.

Navigation: The feel of consistency is more or less adequate across the site. The site is not too deep which makes it easy to navigate. The scroll of mouse is also not much. However the basic navigation method may be detailed out more in the home and subsequent pages. The colour codes on links of the subsequent and previous pages can be easier to see against the colour code. The home and other icon buttons should be in the same place for any page.

Design: The printability option will be very useful. Navigation to the subsequent primary pages is smooth. In accessories Hammer 68 indicates 2 products but in the same page in visual only one quantity has been indicated. This is misleading. Whether this 1 indicates unit price or the quantity available or the number of type of products under a particular category is not clear. The indication for cost towards packaging and transshipment within the country and outside is not shown. The concept of custom fit is very useful. Provision of tailor made golf clubs through personal measurements is custom friendly.

Headings like newly arrived soft equipment etc. is not readable.

Concept of gift certificate is very useful. The provision of returning and exchanging old US kids’ golf equipment against the new equipment is a very unique offer and should be highlighted.

The ability to be a user of the site with a password is very useful. When you are opening the page for accessories it is better if the corresponding location under categories at the left is highlighted. In the page “contact us” the sentence for use of the form should be rewritten like “Fill up the form to help us contact you”.

“Track your parcel” indicates the consignment destination is limited to UK only. If it is so then it should be mentioned categorically. But the write up under “Deliveries to UK mainland” address claims ability to dispatch of the consignment across the world. This needs to be clarified. Home at the top and bottom leads you to different pages.

Tip: for news on Golf Equpment, for example the brand new Solo Electric Golf Trolleys you can visit the  blog on the site!

Content: The Camping Equipment content is easily readable. The name of the site and the items offered are logically linked with the name of the company. The write up at the top, needs to be corrected in the first sentence. Otherwise, the draft is crisp and focussed. ‘Click here’ has been placed in two places but ultimately leads to the same page. 8 types of products have been displayed with 4 in each column at both the sides. But unless you press the cursor on them no brief detail comes out. It is better if the text at the bottom is redrafted

Design: In the products page it indicates the local contact which is very helpful. In this page under the product category 28 products have been displayed. Each visual indicates a brief about the product and further details on the supply. This happens only when you place our cursor on it. The indication of the acceptance of different types of the card is very much assuring. The introduction of the shopping cart at the bottom left counter is very useful. The rate of carriage and provision of free carriage has been given at the top but does not indicate the applicable radius of operation.

The visual appeal of the site is acceptable but can be improved upon with a variation of layout and colours. The provision for overseas customers is not very clear. The postal address at the bottom with site map is very useful. The width and length of the site is proportionate and the slider does not require much to be moved on either axis to get a total view. The product list does not indicate which one is recently launched. The last date of updating also could not be traced.

Site purpose: - The site has a distinct, easily recognizable purpose. The purpose is reinforced more than once but can be worked further on. The unique value position (USP) of the company needs to be further deliberated upon. Exact role of the viewer once they see that site can be dealt more emphatically or persuasively.

In order to search the site, the URL is logical and it does not contain dashes and underscores to make it more difficult. For search engine & search engine placement, more work to be done for open source Directory (DMOZ.org). This will help creating more bangs for the buck.

Site Requirement: The base URL or other primary entry pages do not require flash, shockwaves or other viewer which otherwise would have restricted the movements, especially if the firewall is sit at a high level. The site does not require many frames on its base URL or primary entry page.

So, if you need for example a Sleeping Bag or may be Kitchen Utensils for your camping trip just go to camping-online.co.uk and get them!